Harley-Davidson, Inc.Company typePublicISINUS4128221086IndustryAutomotiveFounded1903; 122 years ago (1903)FounderHeadquartersMilwaukee, Wisconsin, U.S.43°02′46″N 87°57′36″W / 43.04611°N 87.96000°W / 43.04611; -87.96000Jochen Zeitz (CEO and chairman)[1]ProductsMotorcycles 162,771 units (2023)Revenue US$5.84 billion (2023) US$779 million (2023) US$695 million (2023)Total assets US$12.1 billion (2023)Total equity US$3.25 billion (2023)c. ...